What is branding?
It's the art of creating, telling and bringing to life a brand's identity. It's everything that builds its image in people's minds and hearts.
It's not just a logo or colors. It's not just “looking good.” It's everything your brand expresses and exudes: its tone of voice, its visual style, its message, its emotions, its positioning, its world, but also the way people perceive it and remember it.
Branding is what makes your brand recognizable, loved and chosen.
It's your imprint.
What I offer
Express
Smart
Pro+
To lay the foundations for a clear, credible image without superfluity.
Includes :
• Relevant, impactful logo
• Color palette
• Basic typography
• Brand board
• 1 visual (banner, card, Instagram visual...)
Ideal for : small project and/or budget, micro-business launch.
For a strong, aligned and relevant imprint, I offer 3 options, depending on your needs and budget.
Your brand takes shape, your style becomes recognizable.
Includes :
• Main logo and variations
• Professional color palette
• Typographic hierarchy
• Custom graphic elements (icons, patterns...)
• Brand board
• 3 visuals for digital communication
• Ultra-clear PDF guide with strategic, visual and storytelling guidance, etc.
Ideal for : established entrepreneurs, rebranding, upscaling.
A strong, confident image. An iconic brand presence.
Includes :
• Whole branding (logos, patterns, pictos, palette, typography...)
• Digital kit of 10 visuals (socials, Canva templates, mockups...)
• Ultra-clear PDF guide with strategic, visual and storytelling guidance etc.
• Operational UI/UX and responsive mobile and tablet website (up to 3 pages).
• Visio for getting started with the site
• Follow-up after 15 days
Ideal for : premium brand, ambitious launch, strong creative universe.
Simple, pro and efficient.
To create an immersive brand.
To be unforgettable.
Your business is in need of a launch, a refresh or an upgrade?
" Syn Spectra created my visual identity and website with panache! She was able to quickly target my needs and understand my world, with attentiveness and empathy. Her work is efficient and ultra-relevant. "
Cécile, interior designer
★★★★★
